Coca-Cola
4.7
Advertisement
Pros
Gamified reward systems enable new routine formations, where Coca-Cola keeps itself at the forefront of consumer considerations during purchases.
Customer data provides for more focused advertising approaches, customized subsequent campaigns and maximized spending in promotion.
Digital prizes have low logistical expenses with high subjective value, driving enthusiasm in participants.
The app appeals not just to members of Gen Z, who are naturally attracted by AR features, but also older consumers that value a simple and easy-to-participate-in-sweepstakes.
This flexibility quickly allows the fast adaptation of your campaign in reaction to market trends and competitive threat.
Cons
The app is limited to how far it can go and not necessarily supported across platforms or the globe.
Excessive personal information collection to award a prize and verify an account vs. data privacy concerns.
Ad
Comments