This app has used augmented reality technology to allow for an immersive experience with the brand. Through a scan of Coca-Cola products users can unlock virtual games and animations — turning the purchase of everyday beverages into engaging digital adventures that connect both worlds seamlessly.

Players can play daily instant win games where they may scratch virtual cards or spin wheels to win something on the spot. It adds an interesting layer of interactivity to the app, inducing excitement and motivating users to keep opening it throughout promotional campaigns.

It is a service that keeps track of the points with an almost detailed system in which users earn credits for virtually every interaction. The points can be used for exclusive merchandise, discounts (temporary) or raffle entries into a major prize draw that builds engagement with customers over the long term.

It allows winners to post their wins across social media directly from the app. This viral aspect is not only a recognition of the user but also an organic marketing effort that can further extend your campaign through peer-to-peer recommendations.

The app, for example, comes with many exclusive rewards from partnerships between top brands and popular entertainment properties. This ranges from concert tickets to limited-edition collectibles, offering powerful incentives not typically present in discount-based loyalty programs.